{"id":6530,"date":"2026-07-29T16:17:22","date_gmt":"2026-07-29T16:17:22","guid":{"rendered":"https:\/\/www.mobikasa.com\/blog\/?p=6530"},"modified":"2026-07-29T16:18:34","modified_gmt":"2026-07-29T16:18:34","slug":"google-search-console-social-media-update","status":"publish","type":"post","link":"https:\/\/www.mobikasa.com\/blog\/google-search-console-social-media-update\/","title":{"rendered":"Google Search Console 2026: Tracking Instagram, TikTok, X &amp; YouTube Performance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google is making it easier for creators and brands to understand how their social media content is discovered through Google Search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On 7 July 2026, Google introduced Platform Properties, a new property type in Google Search Console that allows users to connect supported <a href=\"https:\/\/www.mobikasa.com\/social-media-management\/\"><strong>social media<\/strong><\/a><strong> <\/strong>and video accounts to view their search performance. Initially available for Instagram, TikTok, X (formerly Twitter), and YouTube, the feature brings search analytics for social content into one dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For years, social media managers have relied on platform-specific analytics to understand engagement. While those tools reveal how audiences interact with posts after discovering them, they don&#8217;t explain how users found that content through Google Search. Platform Properties fill that gap by showing which social posts appear in Google Search, what search queries drive visibility, and how individual pieces of content perform over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re a brand, creator, publisher, or social media manager, this update provides a new way to evaluate content performance beyond in-app metrics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/search-console-platform-property-1024x680.png\" alt=\"track and improve your performance on google search for instagram , tik tok , x\" class=\"wp-image-6537\" srcset=\"https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/search-console-platform-property-1024x680.png 1024w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/search-console-platform-property-300x199.png 300w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/search-console-platform-property-768x510.png 768w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/search-console-platform-property-830x551.png 830w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/search-console-platform-property-230x153.png 230w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/search-console-platform-property-350x232.png 350w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/search-console-platform-property.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Google Search Console Platform Properties?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Platform Properties are a new Search Console property type designed specifically for supported social media and video platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of adding only website domains, users can now verify eligible social media profiles and view how their content performs in Google Search and Google Discover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first supported platforms include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>X (formerly Twitter)<\/li>\n\n\n\n<li>YouTube<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once verified, Search Console begins collecting search performance data for publicly available content associated with those accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike website properties, Platform Properties focus entirely on content published on supported social platforms, making it easier to understand how users discover posts and videos through Google&#8217;s search ecosystem<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also check: <a href=\"https:\/\/www.mobikasa.com\/blog\/is-instagram-hiding-your-reels-what-shadowban-actually-means-and-how-to-fix-it\/\"><strong>Is Instagram Hiding Your Reels? What a Shadowban Really Means &amp; How to Fix It<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-07_05_29-PM-1024x576.png\" alt=\"What Can You Track with Platform Properties?\" class=\"wp-image-6539\" srcset=\"https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-07_05_29-PM-1024x576.png 1024w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-07_05_29-PM-300x169.png 300w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-07_05_29-PM-768x432.png 768w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-07_05_29-PM-1536x864.png 1536w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-07_05_29-PM-830x467.png 830w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-07_05_29-PM-230x129.png 230w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-07_05_29-PM-350x197.png 350w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-07_05_29-PM.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Can You Track with Platform Properties?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After verification, Google provides three dedicated reporting sections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Performance Report<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Performance report offers detailed analytics for social content appearing in Google Search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available metrics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total clicks<\/li>\n\n\n\n<li>Total impressions<\/li>\n\n\n\n<li>Search queries<\/li>\n\n\n\n<li>Individual post and video performance<\/li>\n\n\n\n<li>Countries<\/li>\n\n\n\n<li>Devices<\/li>\n\n\n\n<li>Date ranges<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Users can filter reports to identify which posts attract the most visibility and which search terms drive traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Insights Report<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Insights report provides a simplified overview of account performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It highlights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recent traffic trends<\/li>\n\n\n\n<li>Top-performing posts<\/li>\n\n\n\n<li>How users discover your content<\/li>\n\n\n\n<li>Overall visibility growth<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This report is designed for creators and marketers who want a quick snapshot without analysing detailed reports.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\"><strong>Achievements<\/strong><\/h3>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google has also extended its Achievements feature to Platform Properties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As accounts reach milestones such as increased search clicks over a 28-day period Search Console highlights those achievements, making it easier to track long-term growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You can also check<\/strong>: <a href=\"https:\/\/www.mobikasa.com\/blog\/the-best-tools-for-managing-and-scaling-social-media-campaigns\/\">Best Social Media Marketing Tools for Managing and Scaling Campaigns in 2026<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"355\" src=\"https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-04_24_18-PM-1024x355.png\" alt=\"cta\" class=\"wp-image-6536\" srcset=\"https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-04_24_18-PM-1024x355.png 1024w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-04_24_18-PM-300x104.png 300w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-04_24_18-PM-768x267.png 768w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-04_24_18-PM-1536x533.png 1536w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-04_24_18-PM-2048x711.png 2048w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-04_24_18-PM-830x288.png 830w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-04_24_18-PM-230x80.png 230w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-04_24_18-PM-350x121.png 350w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-04_24_18-PM-scaled.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why This Update Matters for Social Media Teams<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traditional social media analytics answer questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many likes did this post receive?<\/li>\n\n\n\n<li>How many people watched the video?<\/li>\n\n\n\n<li>How many followers engaged with the content?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Platform Properties answer a different set of questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which posts appear in Google Search?<\/li>\n\n\n\n<li>What search queries lead people to my content?<\/li>\n\n\n\n<li>Which platform generates the most search visibility?<\/li>\n\n\n\n<li>Which posts continue attracting visitors long after publication?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These insights help marketers understand how content performs beyond each platform&#8217;s ecosystem and identify opportunities to create content that reaches audiences through search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Platform Properties Compare with Traditional Social Analytics<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Traditional Social Analytics<\/strong><\/td><td><strong>Google Search Console Platform Properties<\/strong><\/td><\/tr><tr><td>Likes and reactions<\/td><td>Clicks from Google Search<\/td><\/tr><tr><td>Comments<\/td><td>Search impressions<\/td><\/tr><tr><td>Shares<\/td><td>Search queries<\/td><\/tr><tr><td>Followers<\/td><td>Content discovery through Search<\/td><\/tr><tr><td>Video views<\/td><td>Top-performing posts in Search<\/td><\/tr><tr><td>Reach<\/td><td>Long-term search visibility<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than replacing native analytics, Platform Properties complement them by revealing how Google Search contributes to content discovery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Add a Platform Property in Google Search Console<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Getting started is straightforward.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open <strong>Google Search Console<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Add Property<\/strong>.<\/li>\n\n\n\n<li>Choose one of the supported platforms:\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>X<\/li>\n\n\n\n<li>YouTube<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Complete the verification process by authorising your account.<\/li>\n\n\n\n<li>Once verified, Search Console will begin displaying search performance reports for your content.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Google has confirmed that Platform Properties are rolling out gradually, so availability may vary by account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/image-5-1024x683.png\" alt=\"How to Add a Platform Property in Google Search Console\" class=\"wp-image-6533\" srcset=\"https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/image-5-1024x683.png 1024w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/image-5-300x200.png 300w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/image-5-768x512.png 768w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/image-5-830x553.png 830w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/image-5-230x153.png 230w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/image-5-350x233.png 350w, https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/image-5.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What This Means for the Future of Social Media Analytics<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Platform Properties reflect the growing connection between search and social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People increasingly discover creators, brands, videos, and posts directly through Google Search before interacting with them on the original platform. By bringing this data into Search Console, Google gives marketers a broader understanding of how content is found across the web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As more social content becomes searchable, brands that regularly publish valuable, informative, and engaging posts will have greater opportunities to reach audiences through both social platforms and Google Search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Future of Social Media Analytics<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google&#8217;s Platform Properties mark an important evolution in social media analytics, giving brands and creators a clearer understanding of how their content is discovered through Google Search alongside traditional engagement metrics. As search and social become more connected, these insights will help marketers make smarter, data-driven content decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Mobikasa, we continuously track platform updates and emerging digital trends to help businesses adapt their social media strategies. As Platform Properties roll out more widely, brands that leverage these insights early will be better positioned to improve content visibility, audience engagement, and overall social media performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is making it easier for creators and brands to understand how their social media content is discovered through Google Search. On 7 July 2026, Google introduced Platform Properties, a new property type in Google Search Console that allows users to connect supported social media and video accounts to view their search performance. Initially available [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[185],"tags":[],"class_list":["post-6530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Search Console Social Media Update: New Platform Properties Explained<\/title>\n<meta name=\"description\" content=\"Google Search Console now supports platform properties for Instagram, TikTok, X, and YouTube. Learn how the update helps creators and social media teams measure search performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobikasa.com\/blog\/google-search-console-social-media-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search Console Social Media Update: New Platform Properties Explained\" \/>\n<meta property=\"og:description\" content=\"Google Search Console now supports platform properties for Instagram, TikTok, X, and YouTube. Learn how the update helps creators and social media teams measure search performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobikasa.com\/blog\/google-search-console-social-media-update\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-29T16:17:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T16:18:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobikasa.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-29-2026-04_44_08-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mobikasa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobikasa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/google-search-console-social-media-update\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/google-search-console-social-media-update\\\/\"},\"author\":{\"name\":\"Mobikasa\",\"@id\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/#\\\/schema\\\/person\\\/e42bdf9cb2f0092ee277d14f59b319bc\"},\"headline\":\"Google Search Console 2026: Tracking Instagram, TikTok, X &amp; YouTube Performance\",\"datePublished\":\"2026-07-29T16:17:22+00:00\",\"dateModified\":\"2026-07-29T16:18:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/google-search-console-social-media-update\\\/\"},\"wordCount\":880,\"image\":{\"@id\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/google-search-console-social-media-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/ChatGPT-Image-Jul-29-2026-04_44_08-PM.png\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/google-search-console-social-media-update\\\/\",\"url\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/google-search-console-social-media-update\\\/\",\"name\":\"Google Search Console Social Media Update: New Platform Properties Explained\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/google-search-console-social-media-update\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/google-search-console-social-media-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/ChatGPT-Image-Jul-29-2026-04_44_08-PM.png\",\"datePublished\":\"2026-07-29T16:17:22+00:00\",\"dateModified\":\"2026-07-29T16:18:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mobikasa.com\\\/blog\\\/#\\\/schema\\\/person\\\/e42bdf9cb2f0092ee277d14f59b319bc\"},\"description\":\"Google Search Console now supports platform properties for Instagram, TikTok, X, and YouTube. 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