Are Google’s methodologies a mystery to you? Do you feel that everything is too complex and you just can find a go-to solution for getting the best results from your content? If so, then you are probably wondering what you can do in order to make your content stand out.
Speaking of standing out, it is important that you know a few statistics before we proceed. On average, Google receives 5.6 billion searches per day which is an astonishing 63,000 queries per second. Now depending on your industry or domain, the competition can vary. But at the end of the day, Google is handling all these searches, ranking them, and sorting links according to those ranks. If you want to stand out then one sure shot way to do so is to make your content impeccable so you get more clicks, shares, and engagement which will automatically drive more and more traffic to your website, thereby helping it rank higher with time.
Content in itself must be the core of your campaigns. Any digital marketing firm or growth marketing agency will agree that if your content lacks ground then all your search engine optimization efforts will not amount to much. With SEO being such a strong force in your digital marketing arsenal, you most certainly do not want to fall short in terms of your content.
So what can be done to boost your content relevancy?
There are a few tried and tested methods, conducted by SEO agencies, that have yielded great results. Some of them are as follows:
- Index Your Pages
Be it a landing page or a homepage you need to make sure all your pages are indexed if you want them to show up on searches when a potential customer enters a query. This is the simplest way to get more traffic and be discovered faster than your competitors. You can do so by ensuring all your noteworthy pages are indexed accurately and you must review and optimize your content as well.
Apart from this you must also review the index using site:domain.com and eliminate any irrelevant pages and weak content or parameter URLs. Alongside this don’t forget to assess the cache of your key pages using cache:domain.com and check to see if a Googlebot has recently crawled onto your website and discovered your most recent live content.
- Improve Your Layout
The layout of the content on your website will inadvertently be one of the deciding factors in measuring how well your content fairs in competitive SERPs. When a user visits a website they want quick answers. You are allowed to have all sorts of details listed but if your content is not crisp and to the point, users will lose patience and move on to another website.
Forget driving them down the funnel, they won’t even make it do the call to action (CTA) that your content was supposed to make them do. You must ensure a few things:
- Do not crow your page with unnecessary links and content otherwise
- Make your content accessible for people with disabilities.
- Provide quick answers first and detail them out later in the content to follow
Follow these steps and you are sure to see improvement in your SERPs soon.
- Conduct Backlink Audits
The backlinks on your page are really important when it comes to determining the health of your indexed pages. If you have a lot of no-follow links coming on to your page, that’s a bad sign. If you have backlinks from sites that are lower in their Domain Authority scores than yours then you might be losing, or rather leaking traffic onto other websites. Therefore a backlink audit is compulsory in making sure you remove any and all spam links that are dragging your website down.
In order to do so, remove backlinks from websites that are not related to your niche or domain, remove all gambling, loan, or adult websites that might be attached to your pages, and scan through all the broken links and site-wide backlinks. Apart from this, you must also ensure that none of your backlinks lead to or come from websites that have been penalized by Google or the ones that come from spam comments on forum profiles.
Keep a check on all your backlinks and make sure to update them every 3 to 6 months to maintain a healthy Domain Authority on your pages.
- Optimize your Content
In all of this technical rush, let’s not forget what sits in the center of all this – your content. To make sure your rankings continue to climb keep your content standards up to Google’s mark. Google’s algorithms can detect and flag incorrect grammar on pages and remove them from rankings (or at least lower them) which is certainly not what we’re trying to do here.
Do your best to make sure your content is serving the purpose of the users without wasting too much time. You must also thoroughly proofread the content before posting it and check for spelling and grammatical errors. If you have any citations and or references, Google knows that you’ve been through what you’re posting and didn’t put together something haphazardly.
Keep a check on the quality of your content whilst supporting it with engaging multimedia and you should be good to go.
Besides these main pointers, there are a couple of other things you can and must do to improve the relevance of your content. They are:
- Fixing any errors identified by status codes.
- Check all internal links.
- Evaluate your semantic HTML.
- Identifying any AMP problems.
- Identifying any image performance problems that could be affecting your SEO.
- Identifying any cache pre-fetch or preload problems.
- Checking your structured data usage.
In spite of all of this, if you still require any assistance with your SEO efforts, be sure to leave a query in the comments below and our SEO will be more than happy to help you out.