For business owners letting in as many clients and customers through the door as possible has always been a prime focus. As the world is making every effort to recuperate from the loss incurred due to the COVID-19 pandemic, people have started relying on digital means for advertising and promoting products and services.
In this uncertain time of the pandemic, digital marketing has gained most of its importance. As per the United Nations, due to the pandemic COVID-19, internet users grew to 4.9 billion in 2021 from 4.1 billion in 2019. With this sudden increase in internet and social media usage, digital marketing has emerged as a breakthrough for businesses negatively impacted by the pandemic. Multiple companies, organizations, and even start-ups have transitioned into the digital business model for survival.
Through this blog, we intend to inform you about how Search Engine Optimization or SEO plays a game-changer role in skyrocketing the growth of your business in 2022. And, why is there a need for a growth marketing agency to achieve the desired target for your business?
A well-ranked web page is more exposed to users when compared to other web pages that appear lower in Search Engine Results Pages (SERPs). With the same goal, SEO plays an indispensable part in digital marketing. It is essential to take the visibility of your website to a much higher position, engage maximal web traffic, and amplify conversion rates. But,
What is SEO?
Search Engine Optimization (SEO) is a marketing tool rather than marketing itself. SEO as a tool or strategy helps attract a dynamic number of potential users by enhancing the marketing scopes that expand the reach for a particular brand. Technically, it involves optimization of a web page while broadly considering the following elements –
- Level of user engagement
- The content quality
- Quality and the number of inbound links
What are the methods involved in an SEO strategy?
SEO strategy involves two methods, On-page optimization, and Off-page optimization.
On-page optimization covers all the required activities to fine-tune the page performance, its overall structure, and the quality of the content. These activities make it easier for the search engines to interpret the page and give a snippet to users of what they are clicking to, eventually upgrading the website’s position in the SERPs. As the name suggests, On-page optimization is for the organization’s website.
On the other hand, Off-page optimization involves promoting a web page by building backlinks from another site and not making any amendments to the company’s website. These incoming links significantly affect the rankings of a website in search results.
What are the impacts of SEO?
Now that we know what SEO is and its strategies, let us discuss the various impacts of Search Engine Optimization on Digital Marketing that make it essential for skyrocketing the growth of your business in 2022.
SEO Provides Better Visibility and Ranking
SEO increases the ranking of your webpage among other competitors, hence, making the website easily visible for the end number of users. SEO drives organic traffic to boost the number of people visiting the website. Digital marketing agency NYC like Mobikasa extensively use ‘on-page optimization’ and ‘keyword research’ techniques which ensure long-term growth for brands and businesses.
Increases Web Traffic
Search marketing and SEO are interrelated. For SEO, increasing web traffic is one of its goals by improving the visibility and ranking of the website. SEO also secures a prominent place for the website in the search engine results, helping your business keep up with the competition.
Builds an Authority
Any business needs to gain the trust of its customers, and for this, the website needs to appear on the first page of the search results, else it may not look reliable to the audience. SEO optimization augments the ranking and visibility of the website, laying the foundation of trust, reputation, and distinction.
Provides Better User Experience
SEO makes websites more responsive. It reduces the bounce rate by increasing the page load speed, encouraging the users to spend more time on the webpage. SEO also works towards improving website content quality and enhancing the user experience. A successful content strategy includes creating meaningful, cohesive, and engaging content for the target audience. A digital marketing firm in NYC keeps track of the ongoing content strategy, optimizing it according to the latest trends to help a business remain in the spotlight among the high competition.
Ultimately, SEO helps your webpage grow and align with the business’s vision. SEO builds robust relations with the end number of users by increasing visibility, improving ranking, and gaining the trust of potential customers. Thus, SEO is an inseparable part of digital marketing, and hence hiring services of SEO agency NYC can give you the required boost to your marketing campaign.