Are you up on your social media game? Probably not. If so you wouldn’t be here reading this article trying to figure out how to better your social media stance. When it comes to social media., a general rule of thumb cannot be used to serve everybody’s purposes.
This is due to the fact that most industries differ widely from each other and as such their goals will also vary depending on where they are in their marketing journey. Catering to all these different standpoints can be a lot for one blog but we’re going to do our best.
So what can you do to improve the way you handle and or look at social media? Sharing casual articles, posting simple photos, or sending out a few tweets isn’t enough to turn social media platforms into a valuable and profitable aspect of your campaigns that are as efficient and effective as possible. You NEED to go the extra mile in this day and age of extensive competition to fully juice all the benefits of having such a platform at your disposal.
Let’s talk about some of the mistakes you’re making in your tracks then we can address the issue of resolving them as we move on.
Know Your Demographic
It is extremely important to know who you’re talking to when engaging on social media. You must have a specific target audience in mind. The most important thing you can do as a social media marketer is to develop a clear understanding of your social media target audience.
Knowing who you’re communicating with on social media is critical for creating relevant, meaningful content. After all, how can you speak directly to the specific needs of your audience if you don’t know what they are?
Audience research is the first step in creating great content. As you research your target market, consider the questions like what is the most common age group or generation that you will be speaking to? What are their geographical locations and time zones and how is your content going to vary according to that? Is it going to vary at all or not? What languages do they speak, and what cultures do they come from? What kind of spending power and purchasing habits do they have?
Not Posting Videos On Social Media Platforms
Videos are the next big thing. You have TikTok and Instagram Reels taking over the world wide web and netizens spending hours watching them; turning night to day and vice versa. Not leveraging such a tool to your advantage is plain foolishness. No matter what industry you are in, what kind of demographic you are addressing or what your goals are, providing video content for your new and current audiences to view and engage in is one the best things you can do so step on it.
Strategize Your Social Media Appropriately
Small and local businesses account for 65 to 75 percent of Google and Facebook search and social media spend. With all of these networks saturated with brand messages, you can’t just throw your own content in and hope it reaches the right audience. No matter how compelling your brand’s message is, if you don’t plan to adapt it for social media, your content will fail to deliver the traffic, leads, or conversions you seek.
Creating a strategy is essential if you want to build a strong social media presence. Doing so will not only announce it to your audience that you are here for good but will also help you save time by creating a content calendar ahead of time, set your brand apart from the competition, convert leads from social media into sales and will keep you in line with your company’s goals which can be easy to forget when you get lost in the vastness that is social media.
Make sure to thoroughly analyze and implement detailed buyer personas, which include the key characteristics and behavior of your target audience, allowing you to create content by focusing on the needs, goals, and priorities of your customers.
The first impression users will have after clicking on a piece of content is from an optimized landing page experience so make sure to consistently check on and optimize your landing pages. Keep your social media visuals and copy consistent with your branding and by any means ensure that the navigation is both user-friendly and mobile-responsive. Taking these steps will help you get the best out of your tools.
Stop Burning Out your Audiences
If someone follows your brand on social media, they should expect to hear or communicate with you on a regular basis. To get the most out of your content, you’ll need to stick to a regular posting schedule.
Nonetheless, do not blur the lines between growing brand recognition and being so active on social media that it appears to be self-promotional or just plain unpleasant. In fact, 42% of people unfollow brands that post a lot of spam material so all your extra effort becomes junk effort.
This also includes posting the same content across all your social media channels. In fact, put yourself in the shoes of your audience and think for a moment. Would you like to see the same pictures and copies across a brand’s Instagram, Twitter and Facebook (now Meta)? No right? It can seem repetitive and exhausting which is reason enough for them to stop associating with you.
Keep your content fresh and minimal so people can actually go through most of, if not everything, that you have to show. This will keep them curious and make them want to check on your across different platforms even which will eventually grow your brand.
Social media does not have to be complicated at all. It requires a certain level of empathy and a basic understanding about human needs that can propel your brand to greater heights. So keep things simple and make sure to always give your original best. With time you will realize that that’s more than enough.
Take care and Happy Holidays from the team of Mobikasa.