Google Analytics, a free tool deployed by Google is the go-to platform to understand one’s website performance, be it user visits (traffic), bounce rate, traffic sources, events, generated leads, or total revenue.
We understand how important it is for digital marketing agencies to regularly inspect and analyse Google Analytics data for their clients’ websites in order to create & track marketing strategies. To be able to do that, the first thing they need is their clients’ Google Analytics access with required permissions.
Since Google Analytics account access is segregated under different user management levels, it can become a cumbersome task for some clients to share access with their agencies/ freelancers.
Hence, we at Mobikasa, created an infographic to help guide you through user access levels and understand what goes on behind it.