Date Range:
Feb-May, 2025
Comparison Period:
Feb-May, 2024
- Total Sales27%
- Conversion Rate41%
- Returning Customer Rate59%
- Total Orders32%
- Checkout Conversion Rate46%
- New Customers31%
A UK-based contemporary furniture brand is redefining modern interiors with a blend of quality craftsmanship and contemporary design sensibility. As their operations scaled and product offerings diversified, the brand partnered with Mobikasa to strengthen their digital infrastructure focusing on performance, flexibility, accessibility, and seamless merchandising.
Understanding the Client’s Business Needs
Visual-First Merchandising Logic
With large, visually driven categories like sofas, the client required an advanced merchandising structure that could support multi-level discovery paths and sub-collections tailored by material, color, or room layout.
Modular Integration with Third-Party Tools
Their tech stack combined native Shopify functionality with tools like Advanced Commerce for dynamic merchandising. The solution needed to accommodate both seamlessly without creating operational friction or syncing issues.
Built-In Support for SEO, Analytics & Compliance
As a UK-based furniture brand, they needed the site to align with SEO best practices, GA4 analytics setup, and accessibility requirements to meet regional regulations and ensure optimal discoverability and performance tracking.
The Challenges We Solved
Rigid Site Architecture on Shopify 1.0
Their previous setup lacked modularity. Even small content updates required developer intervention, slowing down the pace of merchandising and homepage refreshes.
Complex Product & Collection Journey Requirements
Being a highly visual product category, the brand needed multi-layered sub-collections—especially to support rich journeys like a “Sofa Discovery” flow. Shopify’s native limitations made this impossible without custom logic.
Hybrid Tech Stack Causing Integration Gaps
The client ran a non-standard setup: native Shopify 2.0 for core pages and a proprietary tool (via Advanced Commerce) to manage merchandising logic. This hybrid architecture caused integration bottlenecks and required custom syncing solutions.
SEO Indexing & Image Metadata Drop-Offs
Third-party integrations (especially the custom merchandising platform) had disrupted search engine visibility, particularly for product images and meta content.
Lack of Advanced Analytics & A/B Testing Setup
The brand wanted to experiment with PDP layouts, merchandising logic, and homepage content, but lacked the necessary GA4 and Shopify event tracking setup to enable this.
Checkout Page Customization Restrictions
UK compliance and customer experience expectations required the inclusion of static messaging sections on checkout, which Shopify doesn’t allow natively.
What We Delivered
The Solutions We Delivered
Understanding the Client’s Business Needs
Visual-First Merchandising Logic
With large, visually driven categories like sofas, the client required an advanced merchandising structure that could support multi-level discovery paths and sub-collections tailored by material, color, or room layout.
Modular Integration with Third-Party Tools
Their tech stack combined native Shopify functionality with tools like Advanced Commerce for dynamic merchandising. The solution needed to accommodate both seamlessly without creating operational friction or syncing issues.
Built-In Support for SEO, Analytics & Compliance
As a UK-based furniture brand, they needed the site to align with SEO best practices, GA4 analytics setup, and accessibility requirements to meet regional regulations and ensure optimal discoverability and performance tracking.
Testimonial
Our Client Review
"When we began our search for a development partner, our priorities were clear: we needed to optimise our site performance, accelerate our speed to market, and build a truly unique ecommerce destination. Mobikasa has delivered on all fronts.
Leveraging their diverse expertise, from development and the Shopify Plus platform to SEO and art-working, we've found in Mobikasa a reliable, growth-orientated partner. Their communication is consistently excellent - as is their responsiveness and delivery timelines.
Since working with Mobikasa, we've seen significant improvements both in the site visuals and in terms of site performance. Their support has been instrumental in helping us achieve our UX/UI goals as well as broader business KPIs. We look forward to continuing this partnership as we scale further."