Date Range:
Feb – May 2023
Comparison Period:
Feb – May 2022
- Total Sales76%
- AOV14%
- Returning Customer Rate59%
- Total Orders55%
This fast-growing beauty and haircare brand is redefining healthy hair care with clean, scalp-first formulas that nourish and strengthen. To support its rapid growth, the brand partnered with Mobikasa to enhance digital performance, elevate user experience, and ensure seamless compliance alignment.
Here’s How We Approached It
Understanding Their Business Needs
We began by assessing the brand’s growth trajectory, from a niche haircare label to a major player with over 100 SKUs, identifying gaps in performance, user experience, and compliance workflows that needed attention to support their scale.
Crafting a Digital Strategy
Our team mapped a digital roadmap focused on speed, flexibility, and performance, including migration to Shopify 2.0, alignment with enterprise-grade compliance protocols, and preparation for high-traffic events like anniversary sales and Black Friday.
Setting Clear Goals
We worked with the team to define goals around conversion rate optimization, accessibility compliance, and campaign readiness, reducing checkout friction, enabling faster landing page deployment, and improving mobile UX.
The Challenges We Solved
Structured Development for High-Growth Operations
As a rapidly scaling brand, strict adherence to enterprise-level data privacy protocols was essential. We supported the implementation of OneTrust for cookie consent management and ensured all development efforts aligned with customer data protection standards without compromising performance or agility.
Strengthening SEO from the Ground Up
Organic growth was limited by foundational content gaps and weak keyword–product alignment. A more structured SEO framework was needed to improve visibility while maintaining brand and compliance integrity.
Outdated Architecture Limited Campaign Speed and Flexibility
The existing Shopify 1.0 theme lacked the speed, mobile optimization, and structural flexibility required for rapid campaign rollouts and merchandising updates.
High-Traffic Campaigns Needed Scalable, Custom Execution
Promotional spikes during major sales demanded complex campaign-specific functionalities, from custom discounts to real-time team coordination.
What We Delivered
Solutions We Provided
The Impact of Our Partnership
Higher Conversions with a Streamlined Checkout
Eliminating intrusive popups and simplifying the checkout experience reduced friction and lifted conversion rates.
Peak Campaigns, Seamlessly Executed
Custom load-testing and campaign infrastructure supported traffic surges during major sales events without downtime.
Smarter Promotions, Stronger Engagement
Advanced discounting frameworks and intelligent automation drove higher AOV, stronger engagement, and more personalized shopping experiences.
A Scalable SEO and Content Engine
Structured landing pages, optimized metadata, schema markup, and campaign-driven content strengthened organic visibility and long-term discovery.
A Modern Platform Built to Scale
The move to Shopify 2.0 created a fast, mobile-optimized, modular platform built for scale and integrated with backend systems.
A Long-Term, Innovation-Driven Partnership
Mobikasa continues to support ongoing development and mobile experiences while enabling agile campaign execution throughout the year.
Testimonial
Our Client Review
"MOBIKASA has been fantastic to work with. They refreshed our Shopify site’s UX, improved functionality, and brought great SEO insights to the table. Their flexibility, communication, and smart recommendations really stood out."
Director of E-Commerce and DTC Marketing
Haircare and Beauty
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