Date Range:
November - January ( 2025)
Comparison Period:
November - January ( 2024)
- Total Sale28%
- Orders26%
- New Customers37%
- AOV4%
- Conv Rate6%
- Page Views9%
Perfumania, a leader in the fragrance and beauty industry with over 100 retail stores across the U.S., approached us to elevate their e-commerce presence, optimize performance, and expand their digital footprint.
Here's How We Approached It
Understanding Their Business Needs
We analyzed Nestasia's processes, from inventory management to customer interactions, identifying areas for improvement. This allowed us to create a solution that streamlined operations and supported long-term growth.
Crafting a Digital Strategy
We developed a digital roadmap that included a scalable website and mobile app ecosystem, powered by Shopify. By syncing data between the website and app, we ensured real-time updates and a consistent experience, supporting growth and expansion.
Setting Clear Goals
We worked with Nestasia to define specific, measurable goals that improved both the frontend and backend. Key goals focused on enhancing the customer shopping experience with better UI/UX design and simplifying backend management.
The Challenges We Solved
Platform Limitations
Their existing setup lacked scalability and modern e-commerce functionality.
Slow Page Load Times
Pages took over 4 seconds to load, impacting user experience and conversions.
Low Organic Traffic
Despite strong brand equity, the site wasn't ranking well organically.
Inadequate Use of Modern Tools
Advanced integrations and e-commerce features were underutilized.
Compliance Issues
Accessibility needed serious attention—third-party plugins didn't meet ADA standards.
What We Delivered
Solutions We Provided
Services Provided
Website Development
Design Support
Online Marketing
SEO
Accessibility
CRO
The Impact of Our Partnership
Boosted Organic Visibility
A significant increase in organic traffic due to improved SEO and optimized content.
Enhanced Site Performance
Faster page load times, leading to a better user experience and higher engagement.
Higher Conversion Rates
An increase in conversion rates, thanks to CRO efforts and a more streamlined user journey.
Improved Mobile Experience
Higher customer satisfaction due to a more accessible, mobile-friendly website.
Stronger Customer Retention
Improved customer loyalty with integrated loyalty points and rewards.
Testimonial
Our Client Review
"MOBIKASA has been highly professional, showcasing impressive web development skills and expertise. Their responsiveness, efficient project management, and commitment to ADA compliance have significantly impacted our business. A reliable and highly recommended tech partner!"
Hilda Rodriguez
Digital Marketing Specialist
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