Date Range:
June – November (2024)
Comparison Period:
June – November (2023)
- Revenue17%
- Search Conversion Rate31%
- AOV7%
- Returning Customer Rate14%
- Total Orders10%
From its roots as a family-owned enterprise founded by Polish immigrants in 1973, Randolph has established itself as a global leader in high-quality eyewear, celebrated for its handcrafted durability and American-made authenticity.
The Challenges We Solved
Limited Innovation and Scalability
Randolph's outdated Shopify setup, reliant on a page builder, stifled customer engagement and innovation. The restricted capabilities limited their scalability, hindered the introduction of new features, and prevented efficient utilization of Shopify's latest tools, ultimately affecting growth and efficiency.
Balancing Design and Performance
Maintaining a luxury brand aesthetic while ensuring a high-performing, user-friendly design was challenging, negatively impacting user experience and conversion rates, which in turn affected overall revenue and customer loyalty.
Accessibility Gaps
Ensuring the website met ADA and WCAG standards was essential for inclusivity; non-compliance could lead to legal challenges and alienate potential customers, negatively impacting the brand's reputation and reach.
Inaccurate Data Tracking
Inaccurate data tracking hindered the ability to make informed decisions and drive continuous improvements, limiting the potential to increase sales, enhance user experience, and drive business growth.
What We Delivered
Solutions We Provided
Testimonial
Our Client Review
“MOBIKASA's support has enabled us to launch new products and campaigns on time. The team flexibly handled the communication and project using a ticketing system that we prefer. The responsiveness from the team has been the most impressive part of our relationship. I'm also pleased with Mobikasa's willingness to learn new products that we require from our side.”
Vice President
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