Date Range:
January - November (2025)
Comparison Period:
January - November (2024)
- Total Sales35%
- Orders50%
- Sessions Over Time95%
- Returning Customers41%
- Completed Checkout62%
- New Customers70%
Tensnet started with a mission to simplify access to regulated medical supplies through an online marketplace. As they grew, they needed a digital presence to match, supported by strategy, process improvements, and digital development.
How We Approached It
Website Redesign Aligned to Complex Product Needs
We redesigned key pages, including the homepage, collection layouts, and core templates, to meet the nuanced requirements of a multi-vendor medical catalog. This focused effort enhanced product navigation, created a clearer visual hierarchy, and resolved key usability challenges in the original theme.
Foundational SEO Strategy Implementation
We built Tensnet’s organic visibility from the ground up. Our work included implementing structured metadata, optimizing for category-level keywords, and resolving technical SEO gaps to improve discoverability for high-intent medical product searches.
Performance-Driven Paid Advertising Execution
We took full ownership of paid media strategy, focusing campaigns on high-conversion medical categories. By aligning targeting with product availability and seasonal demand, we reduced wasted spend and consistently improved cost-efficiency across platforms.
Social Media for Brand Legitimacy
In a category where trust is critical and offline sales still dominate, we used social channels to position Tensnet as a credible and consistent brand. Through education-focused content, we helped bridge the trust gap and engage a new digital-first audience.
Comprehensive Technical Validation Support
We provided rigorous QA support across performance, cross-browser functionality, APIs, and security protocols. This was essential to ensure the platform could scale reliably, especially as features like subscriptions and vendor workflows were being introduced.
Challenges We Solved
Missing Core eCommerce Functionalities
The original storefront lacked key components such as promotional banners, vendor-specific pages, and a seamless mini-cart experience. These gaps limited marketing flexibility and disrupted the overall shopping experience.
Complex Checkout Requirements for Medical Products
Some SKUs required prescriptions or doctor verification, making a standard direct-to-consumer checkout model infeasible. This compliance complexity had to be addressed across both UX and backend architecture.
Vendor Visibility and Catalog Inconsistencies
The catalog lacked structure, with no dedicated vendor pages and inconsistent product data. This weakened product discovery, fragmented the user journey, and undermined overall trust in the platform.
Operational Bottlenecks from Inventory and Category Gaps
The site faced challenges due to limited product categorization and a lack of real-time inventory sync. These issues created inefficiencies in both frontend navigation and backend operations, affecting merchandising capabilities.
What We Delivered
Solutions We Provided
Impact of Our Partnership
Significant Growth in Sales Performance
Sales grew steadily as improvements across technology, UX, and marketing created a more frictionless and scalable buying environment. The platform was optimized for both one-time and high-volume transactions.
Steady Increase in Order Volume
A combination of campaign performance, better product visibility, and smoother on-site experiences led to consistent increases in order volume.
Platform Readiness for Enterprise Orders
The upgraded platform now supports complex enterprise transactions, including one order exceeding two thousand products, showcasing its reliability for B2B fulfillment.
Strengthened Visibility and Customer Trust
Tensnet’s presence improved across paid, organic, and social channels. With clearer branding and a seamless experience, the platform earned credibility in a compliance-sensitive category.
Data-Driven Evolution Framework
With improved analytics and tracking in place, the Tensnet team now has a stronger foundation for measuring performance and planning future growth initiatives with precision.
Testimonial
Our Client Review
"The speed at which you completed the project without compromising on quality is truly impressive."
CEO
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