Tensnet

The Challenges We Solved

• Aggressive Growth Targets Within a Short Timeline

  Tensnet set out to drive significant revenue growth and improve Return on Ad Spend within a six-month window. This required scaling spend quickly without sacrificing efficiency, while maintaining predictable performance in a highly competitive medical ecommerce space.

• Balancing Scale With Cost Efficiency

  As budgets increased across Google and Meta, maintaining stable CPCs and CPAs became a critical challenge. The strategy had to support higher volume without inflating acquisition costs or eroding margins.

• Identifying High-Intent Categories and Vendors

  With a large catalog and multiple product types, not every category or vendor could be scaled profitably. Growth depended on isolating top-performing vendors, best-selling SKUs, and injury-based search intent to focus spend where returns were strongest.

• Improving Conversion Quality, Not Just Traffic

  Driving more clicks alone wasn’t enough. Campaigns needed to attract users with real purchase intent, improve CTRs, and convert efficiently, requiring precise keyword control, optimized ad messaging, and continuous bid refinement.