10 Questions to Ask Before Deciding On a Mobile App for Your Business

By Mobikasa Admin / 02 Sep 2020
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When you start a business, it’s imperative to provide excellent service and uncompromised superior-quality products in order to create a good name for yourself. At the same time, it’s essential to ensure your current and prospective customers can access your offerings more easily than your competitors. This is where you ask yourself if your business is ready to venture into the space of mobile apps. Are you ready to get app-tized? Let’s find out.

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Here are 10 questions you need to ask yourself before settling on the idea of a mobile app for your business:

1. What is your target audience in terms of age, location and amount of mobile phone usage? How likely is your targeted demographic to use an app in their day to day use?

2. How far are you willing to go to learn about your audiences? A Shopify mobile app can be built with loads of features like Push Notifications, Advanced Analytics, Personalised User Experience and Geo-Fencing which can help you understand your target audiences better and tailor your operations to better tend to their requirements.

3. Does your specific line of business really NEED an app in order to extend its reach? If yes, is there an IMMEDIATE requirement? When you’re a new player in the game and in a market where you’re up against some established giants, it’s only natural to want to go all out but you need to identify your potential and map out a way to scale it rather going diving into it head first. This will give you an opportunity to learn the ropes and avoid major financial setbacks.

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4. What are the limits and shortcomings of your website that your app will be helping with? Is it extending your reach or just acting as an accessory to your profile?

5. Will you stand to make real profit off of the app or are you doing it because it’s the new hip thing to do?

6. Is your business providing the type of service that users will need access to on a daily to sub daily basis? The average person uses 9 apps on a daily basis and is likely to stick with those unless he or she realises a new need.

7. Is your mobile app compatible with all platforms? The need to identify your audience in terms of their mobile phone platform usage arrives here. You’ll have to make sure your e-commerce app is compatible with Android, Windows and Apple iOS. For a new or small business, that’s going to run up a long bill so you might want to start out with focusing on a single user market that has the highest growth potential and then expand from there.

8. Are you ready to provide personalized content? Personalized content has been known to be highly efficient in converting prospective customers but it takes a ton of man hours to develop and if you don’t have an expert on-board it’s going to cost you to get a professional to help you out.

9. Most apps that have a lot of functionalities also cost a lot to develop and maintain. So the real question is – is the product or service you’re ready to provide going to garner enough funds to keep up with periodic development and maintenance bills?

10. Although mobile websites can completely refute the cost of creating an app if made compatible with most of the popular browsers, a lot of users find mobile websites frustrating to navigate and you can end up losing prospective leads at an early stage of the funnel. A mobile app inevitably provides an improved and preferred user experience so you might want to consider going that extra mile.

If these questions have helped you get a better understanding of where your business stands and upon vehement deliberation you decide to take the plunge and reach out to a team of experts, look no further. Our services are at your disposal. If you’re looking to hire mobile app developers reach out to us to get a quote today!

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