Ensuring website accessibility is not just about meeting legal standards but about creating an inclusive experience for users with disabilities. Accessibility testing is essential to identify and resolve barriers that could prevent people with disabilities from fully engaging with your website. Whether it’s visual, auditory, or motor impairments, accessibility testing makes sure everyone can interact […]
Modern eCommerce businesses operate in a highly competitive environment where generic templates and plug-and-play solutions are no longer enough. Brands today require custom e-commerce development to support unique business models, advanced integrations, personalized user journeys, and scalable growth. From custom checkout flows to complex pricing logic and third-party integrations, businesses increasingly rely on custom e-commerce […]
Ensuring that enterprise-level software is accessible to all users, including those with disabilities, is critical for businesses looking to meet ADA compliance and maintain a positive brand reputation. In a rapidly evolving digital landscape, ensuring accessibility requires more than just manual checks; it demands the right tools, methodologies, and a comprehensive website compliance checklist to […]
Growing brands with digital ambitions eventually face a decisive question: which commerce platform will support the business as it scales technically, strategically, and economically? Two solutions that are frequently mentioned in this context are SCAYLE and Shopify Plus. Both platforms go far beyond traditional shop systems. However, they address very different requirements when it comes […]
In the AI Ecosystem, businesses are constantly looking for ways to retain customers, encourage repeat purchases, and build long-term loyalty. The recent announcement of a strategic partnership between Mobikasa, a leading digital marketing and development agency, and Joy Loyalty, a renowned loyalty program provider, promises to revolutionize customer retention for Shopify stores. This collaboration is […]
Tracking the ROI of your digital marketing campaigns is essential for understanding which efforts drive actual results. With long buying cycles, scattered data, and multiple touchpoints, it can be challenging. This guide breaks down how to track marketing ROI effectively, providing you with a clear path to assess what’s working and where your marketing dollars […]
Running an e-commerce store can be a rewarding venture, but attracting traffic and increasing sales is often the biggest challenge. E-commerce SEO is a powerful tool to help improve your online visibility and drive more organic traffic to your site. In this guide, we’ll cover everything you need to know about E-commerce SEO, why it […]
Selling on Facebook provides a fantastic opportunity to tap into a vast user base of over 3 billion people. Whether you’re just starting as a small seller or running an established business, Facebook offers multiple ways to sell your products, each with its unique advantages. In this guide, we’ll walk you through the different methods […]
The global shift toward inclusive digital experiences is accelerating, and the European Accessibility Act (EAA) is at the centre of that transformation. Starting June 28, 2025, organisations offering digital products or services in the European Union must ensure accessibility for users with disabilities. This applies to websites, mobile apps, e-commerce platforms, software, streaming services, online […]
Performance marketing is transforming how businesses approach digital advertising by focusing on measurable outcomes. This results-driven strategy has become integral for marketers, offering a cost-effective way to ensure every dollar spent is accountable. In this guide, we’ll dive deep into what performance marketing is, how to measure its success, and the various channels used to […]
Every business owner faces the same challenge: attracting visitors is expensive, but converting them into paying customers is where the real magic happens. You can pour thousands into advertising campaigns, but if your website doesn’t turn those clicks into sales, you’re essentially burning money. This is precisely why conversion rate optimization has become the secret […]
A marketing funnel is a powerful concept that businesses use to guide prospects through the customer journey, from awareness to conversion. Understanding how marketing funnels work and their various stages can help businesses optimize their marketing efforts and improve their customer acquisition strategies. In this article, we’ll explore the fundamentals of marketing funnels, how they […]
Mobikasa
15 Dec 2025
