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Mobikasa 
25 Nov 2025
In the AI Ecosystem, businesses are constantly looking for ways to retain customers, encourage repeat purchases, and build long-term loyalty. The recent announcement of a strategic partnership between Mobikasa, a leading digital marketing and development agency, and Joy Loyalty, a renowned loyalty program provider, promises to revolutionize customer retention for Shopify stores. This collaboration is […]
Tracking the ROI of your digital marketing campaigns is essential for understanding which efforts drive actual results. With long buying cycles, scattered data, and multiple touchpoints, it can be challenging. This guide breaks down how to track marketing ROI effectively, providing you with a clear path to assess what’s working and where your marketing dollars […]
Running an e-commerce store can be a rewarding venture, but attracting traffic and increasing sales is often the biggest challenge. E-commerce SEO is a powerful tool to help improve your online visibility and drive more organic traffic to your site. In this guide, we’ll cover everything you need to know about E-commerce SEO, why it […]
Selling on Facebook provides a fantastic opportunity to tap into a vast user base of over 3 billion people. Whether you’re just starting as a small seller or running an established business, Facebook offers multiple ways to sell your products, each with its unique advantages. In this guide, we’ll walk you through the different methods […]
The global shift toward inclusive digital experiences is accelerating, and the European Accessibility Act (EAA) is at the centre of that transformation. Starting June 28, 2025, organisations offering digital products or services in the European Union must ensure accessibility for users with disabilities. This applies to websites, mobile apps, e-commerce platforms, software, streaming services, online […]
Performance marketing is transforming how businesses approach digital advertising by focusing on measurable outcomes. This results-driven strategy has become integral for marketers, offering a cost-effective way to ensure every dollar spent is accountable. In this guide, we’ll dive deep into what performance marketing is, how to measure its success, and the various channels used to […]
Every business owner faces the same challenge: attracting visitors is expensive, but converting them into paying customers is where the real magic happens. You can pour thousands into advertising campaigns, but if your website doesn’t turn those clicks into sales, you’re essentially burning money. This is precisely why conversion rate optimization has become the secret […]
A marketing funnel is a powerful concept that businesses use to guide prospects through the customer journey, from awareness to conversion. Understanding how marketing funnels work and their various stages can help businesses optimize their marketing efforts and improve their customer acquisition strategies. In this article, we’ll explore the fundamentals of marketing funnels, how they […]
The Rise of AI Answers: A Shift You Can’t Ignore Search is changing fast and quietly. The days of ten blue links are being replaced by AI Answers that summarize everything a user needs directly in Google’s results.When people ask “best magnesium tablets” or “how to fix my LG refrigerator water filter,” they often never […]
In the fast-paced digital world, ranking higher on Google isn’t just about great content; it’s about using the right SEO tools. Whether you’re a small business owner, a marketer, or an entrepreneur, these tools help you optimize your website, track performance, and uncover growth opportunities with precision. With the rise of artificial intelligence, AI SEO […]
If you’ve ever searched for “best coffee shop near me” or “plumber in my area,” you’ve already experienced local SEO in action. It’s what helps nearby businesses appear in your search results when you’re looking for local products or services. For small and medium-sized businesses, local SEO is one of the most effective local search […]
Artificial intelligence (AI) has made tremendous strides in the past few years, revolutionizing how we interact with technology. One of the most significant innovations is Google’s AI Mode, which is transforming the way search engines work and how we gather information. In this blog, we’ll explore Google AI Mode, how it compares with traditional search […]
