Tracking the ROI of your digital marketing campaigns is essential for understanding which efforts drive actual results. With long buying cycles, scattered data, and multiple touchpoints, it can be challenging. This guide breaks down how to track marketing ROI effectively, providing you with a clear path to assess what’s working and where your marketing dollars […]
Running an e-commerce store can be a rewarding venture, but attracting traffic and increasing sales is often the biggest challenge. E-commerce SEO is a powerful tool to help improve your online visibility and drive more organic traffic to your site. In this guide, we’ll cover everything you need to know about E-commerce SEO, why it […]
Selling on Facebook provides a fantastic opportunity to tap into a vast user base of over 3 billion people. Whether you’re just starting as a small seller or running an established business, Facebook offers multiple ways to sell your products, each with its unique advantages. In this guide, we’ll walk you through the different methods […]
Performance marketing is transforming how businesses approach digital advertising by focusing on measurable outcomes. This results-driven strategy has become integral for marketers, offering a cost-effective way to ensure every dollar spent is accountable. In this guide, we’ll dive deep into what performance marketing is, how to measure its success, and the various channels used to […]
A marketing funnel is a powerful concept that businesses use to guide prospects through the customer journey, from awareness to conversion. Understanding how marketing funnels work and their various stages can help businesses optimize their marketing efforts and improve their customer acquisition strategies. In this article, we’ll explore the fundamentals of marketing funnels, how they […]
Artificial intelligence (AI) has made tremendous strides in the past few years, revolutionizing how we interact with technology. One of the most significant innovations is Google’s AI Mode, which is transforming the way search engines work and how we gather information. In this blog, we’ll explore Google AI Mode, how it compares with traditional search […]
As AI language models like ChatGPT, Claude, Gemini, and Perplexity become everyday tools, more users rely on them for recommendations, troubleshooting, and even purchase decisions. That shift means understanding how these large language models mention and describe your brand is critical. Traditional SEO tells you how you rank on Google, but LLM prompt tracking tells […]
Established in 2011, MOBIKASA is a top-rated eCommerce agency dedicated to helping businesses overcome the daunting digital landscape. Our goal is to help our partners have fun while getting things done. We genuinely care about ensuring that our clients have the expertise and skills they need to overcome the challenges they face. Today is an […]
For any online shopper, entering a website should be as effortless as stepping into their favorite store. At Mobikasa, we transformed this vision into reality for Nestasia, a leader in the home décor industry, by developing a customized One-Time Password (OTP) login system designed to simplify logins and protect data, without the usual hassle of […]
The holiday season is a critical time for businesses, bringing an influx of eager shoppers. However, this increase in traffic can also lead to website crashes and system failures if not properly managed. To ensure your business can handle the holiday rush, load testing is essential. Why Load Testing is Crucial for Your Business Load […]
Today, online presence is quintessential for companies and businesses that want to stay relevant in the digital space. That’s why the need for incredible and bespoke websites is at an all-time high. Having a well-built and unique website is what can set you apart from the competition, our team at MOBIKASA is here to help […]
In today’s digital landscape, having a strong online presence is crucial for the success of any business. One of the most effective ways to achieve this is through search engine optimization (SEO). When it comes to eCommerce platforms, Shopify stands out as a popular choice due to its user-friendly interface and robust features. However, like […]
