Google Search Console 2026: Tracking Instagram, TikTok, X & YouTube Performance
Google is making it easier for creators and brands to understand how their social media content is discovered through Google Search.
On 7 July 2026, Google introduced Platform Properties, a new property type in Google Search Console that allows users to connect supported social media and video accounts to view their search performance. Initially available for Instagram, TikTok, X (formerly Twitter), and YouTube, the feature brings search analytics for social content into one dashboard.
For years, social media managers have relied on platform-specific analytics to understand engagement. While those tools reveal how audiences interact with posts after discovering them, they don’t explain how users found that content through Google Search. Platform Properties fill that gap by showing which social posts appear in Google Search, what search queries drive visibility, and how individual pieces of content perform over time.
Whether you’re a brand, creator, publisher, or social media manager, this update provides a new way to evaluate content performance beyond in-app metrics.
What Are Google Search Console Platform Properties?
Platform Properties are a new Search Console property type designed specifically for supported social media and video platforms.
Instead of adding only website domains, users can now verify eligible social media profiles and view how their content performs in Google Search and Google Discover.
The first supported platforms include:
- TikTok
- X (formerly Twitter)
- YouTube
Once verified, Search Console begins collecting search performance data for publicly available content associated with those accounts.
Unlike website properties, Platform Properties focus entirely on content published on supported social platforms, making it easier to understand how users discover posts and videos through Google’s search ecosystem
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What Can You Track with Platform Properties?
After verification, Google provides three dedicated reporting sections.
Performance Report
The Performance report offers detailed analytics for social content appearing in Google Search.
Available metrics include:
- Total clicks
- Total impressions
- Search queries
- Individual post and video performance
- Countries
- Devices
- Date ranges
Users can filter reports to identify which posts attract the most visibility and which search terms drive traffic.
Insights Report
The Insights report provides a simplified overview of account performance.
It highlights:
- Recent traffic trends
- Top-performing posts
- How users discover your content
- Overall visibility growth
This report is designed for creators and marketers who want a quick snapshot without analysing detailed reports.
Achievements
Google has also extended its Achievements feature to Platform Properties.
As accounts reach milestones such as increased search clicks over a 28-day period Search Console highlights those achievements, making it easier to track long-term growth.
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Why This Update Matters for Social Media Teams
Traditional social media analytics answer questions such as:
- How many likes did this post receive?
- How many people watched the video?
- How many followers engaged with the content?
Platform Properties answer a different set of questions:
- Which posts appear in Google Search?
- What search queries lead people to my content?
- Which platform generates the most search visibility?
- Which posts continue attracting visitors long after publication?
These insights help marketers understand how content performs beyond each platform’s ecosystem and identify opportunities to create content that reaches audiences through search.
How Platform Properties Compare with Traditional Social Analytics
| Traditional Social Analytics | Google Search Console Platform Properties |
| Likes and reactions | Clicks from Google Search |
| Comments | Search impressions |
| Shares | Search queries |
| Followers | Content discovery through Search |
| Video views | Top-performing posts in Search |
| Reach | Long-term search visibility |
Rather than replacing native analytics, Platform Properties complement them by revealing how Google Search contributes to content discovery.
How to Add a Platform Property in Google Search Console
Getting started is straightforward.
- Open Google Search Console.
- Select Add Property.
- Choose one of the supported platforms:
- TikTok
- X
- YouTube
- Complete the verification process by authorising your account.
- Once verified, Search Console will begin displaying search performance reports for your content.
Google has confirmed that Platform Properties are rolling out gradually, so availability may vary by account.
What This Means for the Future of Social Media Analytics
Platform Properties reflect the growing connection between search and social media.
People increasingly discover creators, brands, videos, and posts directly through Google Search before interacting with them on the original platform. By bringing this data into Search Console, Google gives marketers a broader understanding of how content is found across the web.
As more social content becomes searchable, brands that regularly publish valuable, informative, and engaging posts will have greater opportunities to reach audiences through both social platforms and Google Search.
The Future of Social Media Analytics
Google’s Platform Properties mark an important evolution in social media analytics, giving brands and creators a clearer understanding of how their content is discovered through Google Search alongside traditional engagement metrics. As search and social become more connected, these insights will help marketers make smarter, data-driven content decisions.
At Mobikasa, we continuously track platform updates and emerging digital trends to help businesses adapt their social media strategies. As Platform Properties roll out more widely, brands that leverage these insights early will be better positioned to improve content visibility, audience engagement, and overall social media performance.
